About
Built where the problem lives.
A mother finishes her iron course and is still anaemic. She enters labour with no reserve.
The iron never absorbed. Nobody measured why — because at the bedside, nobody could.
Mission
End ineffective iron therapy.
Every clinic should be able to make an accurate iron decision — whatever its infrastructure. No equipment. No guesswork.
Vision
Hepcidin measured as routinely as haemoglobin.
The same diagnostic precision in a rural antenatal clinic as in any global referral centre.
Supported by
How we work
Scientific integrity
We publish what we find. We do not overstate results.
Accessibility by design
Affordability is the engineering brief, not a later concern.
Clinical impact first
Success is haemoglobin recovery and maternal outcomes. Revenue follows.